Grow Well, Live Well: The 3-Stage Roadmap

By
Josh del Rio
February 3, 2025
5 min read
The Elco Team celebrating together

Leaving a $2 billion hedge-fund seat, I expected entrepreneurial fireworks, not 2 a.m. cash-flow panic. I’ve paid the "Dumb-Tax" in full—millions in wages, websites, and ad spend chasing a dream, only to land in burnout.  The lesson carved into my balance sheet? Scaling is sequential. Handle the right lever at the wrong time and you set money, energy, and confidence on fire.

This guide gives you the exact order, metrics, and guardrails to avoid the pricey detours I took. We break down growth into three distinct stages - BUILD, STABILISE, then COMPOUND - because each phase has a different bottleneck. Work on the wrong thing too early, and you waste cash, time, and sleep.

Inside, you will discover five core principles, including:

  • Why you must "sell the vacation, not the journey."Most buyers crave the result, not another lesson plan; learn how to package your service as a shortcut to your client’s destination.
  • How to run your business like a hedge fund. We’ll demystify the two master numbers that dictate your success - Customer Acquisition Cost (CAC) and Lifetime Value (LTV) - and show you why a healthy business requires a growth multiple of at least 3x.
  • The power of being ruthlessly specific.Vague plans create fog; we lay out how to build a measurable plan that maps every lever, from lead cost to conversion rates, so your revenue goals become a logical endpoint, not wishful thinking.

Stop guessing and start growing with confidence. Download the full 3-Stage Roadmap to get the clarity you need to build a business that gives you premium clients, good margins, and a life you like.

Josh del Rio
Josh del Rio
Managing Partner, Elco

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