From Solo Cleaner to $30k/Month Business Owner

The Client

Marjorie, a qualified engineer from Peru, had recently moved to Australia full of hope. When she couldn't find work in her field, she started a cleaning business to make ends meet, but with no marketing experience, she was relying solely on inconsistent word-of-mouth.

The Challenge: Survival and Unpredictable Income

Marjorie was caught in a stressful cycle of inconsistent work and unpredictable income. The constant anxiety of not having financial stability was exhausting, forcing her to work multiple jobs just to get by.

Her schedule was filled with low-paying, one-off jobs that barely paid $30/hour. This "Desperation Cycle" left her no time to find better clients, and she would often have to drive long distances between jobs, making the effort barely worth it. The business was not sustainable, and without a predictable way to fill her schedule, she faced burnout and a constant struggle for financial stability.

The Turning Point: A Partnership Based on Guaranteed Results

Marjorie heard about Elco through a friend whose cleaning business we had successfully grown. She was carefully considering her options for growth, exploring everything from business coaches to expensive franchise agreements, but was looking for a true partner to help her get more clients without taking a huge financial risk. We were the only partner who not only helped her understand the economics of her business but also worked alongside her while guaranteeing results. The "aha" moment for Marjorie was seeing a clear, low-risk path to a fully booked schedule and the financial stability she desperately needed.

The Solution: A Done-For-You Client Acquisition System

Marjorie's goal was to achieve a steady, reliable income. Our solution was to remove the burden of client acquisition entirely, allowing her to focus on what she does best—providing a high-quality service.

Our process was simple and direct:

1. We ran a targeted advertising and marketing campaign to attract high-value clients.
2. Our team handled all inquiries, negotiated outcome-based pricing (effectively ~$80/hour), and booked jobs directly into Marjorie's calendar.
3. Marjorie just had to show up and clean.

Within just 8 weeks, her personal cleaning schedule was completely full. Seeing her calendar booked solid and her income increasing rapidly, she was ready to grow.

As we continued to fill her schedule, Marjorie quickly hit the next challenge: she had become the bottleneck to growth, unable to personally handle any more work. With our marketing system consistently delivering new clients, she had the confidence to offer regular hours to new employees. We guided her through the hiring process, which shifted her focus from cleaning to training her new team to meet her high standards and managing their schedules.

With a working lead generation system and a growing team, a new problem emerged: maintaining quality. We worked with Marjorie to build robust systems for hiring, training, and quality control, ensuring the business's reputation remained pristine. This empowered her to become a leader who could trust her team, solving the challenge of her sales system outpacing her ability to deliver a consistently high-quality service.

The Outcome: A Thriving Business and a New Future

Today, Marjorie's business has been completely transformed.

• Revenue Growth: The business consistently generates over $30,000 per month in revenue.
• Team Expansion: She now manages a team of 4 cleaners.
• Role Transformation: Marjorie no longer cleans. She invests her time in managing her team, upholding high standards, and working on her business, not in it.

Most importantly, Marjorie has the financial stability she dreamed of. She is no longer anxious and exhausted but energetic, confident, and genuinely excited about her future—not just for growing her business, but for helping other migrants by providing them with training and stable jobs.